About - Fler

Ciao from Italy, we’re Fler 🧡🇮🇹
We’ve created the first complete shaving routine where every step becomes a little moment of pleasure, for you and your skin!

manifest

You are the inspiration

Embracing your body and taking care of yourself should be the most natural and uncomplicated thing in the world. This is why all Fler's products are designed to be a source of pride.

There is only one right way to do it: yours

Hair removal is an intimate and personal decision. Everyone should be free to choose what to do with their body hair. Whether it's beard, leg, bikini or armpit hair. The choice is yours.

Crafted for you, perfect for every body

Every aspect, from ingredients to manufacturing, is taken care of down to the smallest detail to bring you the highest quality, while respecting the resources used. Fler does not use parabens, sulfates or chemicals. Fler is vegan and cruelty-free.

Not just words

To build a more equal and inclusive world, razors and lotions aren't enough. That is why Fler donates 1% of its revenue to support the LGBTQIA+ community and to fight gender-based violence and rape culture.

What

cares about

COMMUNITY: Fresh Glow with Pride donation to DIVERSITY

At Fler, we strongly believe in the importance of supporting the LGBTQIA+ community. To celebrate 2024 Pride Month, we launched the limited edition Fresh Glow with Pride. The packaging was completely redesigned with a bespoke look inspired by the rainbow colors, a symbol of inclusivity and love. All profits from the sales was donated to Diversity, a foundation committed to promoting inclusion and fighting against prejudice and discrimination.

OUR PLANET: up2you partnership for CO2 compensation

At Fler, we believe that every big change starts with small steps. Every day is an opportunity to make this project more sustainable and to keep exploring new ways and processes to reduce Fler’s impact on the Planet.
We compensated 13.000kg of CO2 by supporting four up2you projects in Europe!

SOCIAL EVENTS: Get Naked - the talk where we stripped away every filter

At Fler, we believe that taking care of your body also means learning to truly live in it. That’s why we created Get Naked, a special event held on the rooftop of Aethos Milano. Together with Allegra Violante (founder of Fler) and Talitha Dittfeld (f. of Nina), we had an open-hearted conversation about a universal topic: how easy is it to feel at home in your own body? A small step toward a freer, more conscious, and more human vision of body care.

Activities we loved

Cosmoprof Worldwide 2025

We made it to our third edition at Cosmoprof in Bologna, the most important international event in the beauty world, which allowed us to meet our community in person and share our story. In 2025, we celebrated a special milestone: our razor was selected as one of the three finalists at the Cosmoprof Awards, among over 800 entries. Between a pink bath (spoiler: the Barbie corner was real! 💖), real-life chats, and lots of smiles, Cosmoprof has become a moment for reconnecting and listening, to each other, together.

Our third birthday: Fler Week

Every October we celebrate our birthday… but we’re the ones giving the gifts! To mark our 3rd year, we launched Fler Week: seven days of surprises and self-care treats for our community. In collaboration with selected pastry shops in Milan, Rome, Turin, and Naples, we gifted a sweet treat to anyone who wanted to celebrate with us. And for every share, extra points in our loyalty program! Because self-care can start with a simple bite of happiness.